Six steps to a visual brand identity

Working with a designer who has been crafting brand identities for years means you get to jump straight into a simple branding process that’s been tweaked and tested. It means our project will flow smoothly and as always, there is room to adjust when we need to.  


Step One: Free Consultation

For a free consultation about your design and branding project, we ask a few simple questions about your business needs in my contact form. The more details you can share there, the sooner we can start creating.

We’ll email you within one business day to set up your complimentary 30 minute consultation over Zoom or on the phone. We chat about your business goals, your expectations for your design project, and any questions you might have.


Within 48 hours after our chat, you’ll have a customized quote in your inbox. It will outline your project goals and fees and you’ll know exactly what to expect by the end of your project, including working files, artwork, documentation and an estimated timeline.

Before we begin working, we’ll both sign a contract. I’ve had a template drafted by an attorney and designed to protect both of us throughout our project. It’s easy to understand and once we both sign it, we’ll store it in the cloud for easy access.

We require a 50% non refundable deposit before we can move further into our project. This holds your spot on our schedule and gets things rolling!


To get to the nitty gritty of the design process, we need to get to know you. We’ll dig into your business, discover what you are about. We’ve designed an intuitive get-to-know-you process and I’ll have some specific questions for you about your brand, your target market, your competitors, and your goals. We’ll discuss your vision and any ideas you have and from there we get to work on your brand concepts.


The presentation will consist of 2-4 concepts depending on which package you have signed up for. From there you pick the best one and take time if necessary to give us your feedback and change requirements. Within 1-2 days you will have your final presentation.


You give us the thumbs up on the final artwork before you make your final payment. Our policy is that we don’t let you leave until you are over the moon about your new investment.


Time to pop the champagne, as once we receive payment, you will receive all of your files, in all formats - print and web ready - for unlimited use. Yippee!

When the visual presence of your company is of utmost importance, it is wise to have an experienced designer to have your back.